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Hella Precious On the Making Of “Obey Me”

What was the creative process like for this particular song?

Creating "Obey Me" was a mix of intense energy and catharsis. I started writing it during the lockdown in 2020, when everyone felt pent-up and a little stir-crazy. I channeled that feeling of needing to break free into the song. Production-wise, I drew from influences like Doja Cat, the LA neo-perrero scene, and Bay Area hip hop, which brought out this intense, rebellious vibe. Layering in each element—from the beat to the lyrics—felt like building an anthem for taking control and reclaiming personal power.

Could you discuss the lyrical themes or messages conveyed in "Obey Me?"

The song embodies what I call “bad witch energy.” It’s about empowerment and self-command, especially for people who’ve been made to feel they should fit into someone else’s idea of them. I wanted to make a track that lets people feel bold and unrestrained, encouraging them to live life on their own terms. The message is all about saying, “I’m in control, and I won’t compromise.”

How do you feel "Obey Me" represents your artistic identity?

"Obey Me" captures a part of me that’s strong, unapologetic, and creatively free. Musically, it combines influences that reflect my roots in the Bay Area and my current vibe in LA’s underground scenes. It’s the type of song that reminds me why I love making music—it’s my way of expressing my inner fire and putting my unique energy out there. It feels like an authentic extension of who I am, blending both my musical and cultural influences.

Can you share a bit about your musical background and the journey that led you to where you are today?

I’m a first-generation Uruguayan who grew up in a richly spiritual household, influenced by the Native American Church and Catholic prayers, both of which are layered into my music. As a producer and singer-songwriter, my journey has been an intuitive ride driven by a love for music and storytelling. I’ve released many original tracks, and my work has been featured on HBO's The L-Word: Generation Q. Each experience has deepened my artistry, but the biggest driver has always been my desire to honor the art and music that comes through me, trusting that each song will reach those who need to hear it.

Are there any specific themes or messages that you aim to convey through your music?

Through my music, I aim to convey empowerment, self-expression, and resilience. I want my listeners to feel they can own their space and speak their truth. My songs often explore themes of self-discovery and liberation, resonating with the idea that everyone has their own unique power to share with the world.

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