The journey of art making can be lonely and challenging at times, the rest of the world may not understand you do, but the process itself is one full of magic. “Call It Art” is a love letter to music. In the heartfelt song, Pini Gurfil and feature artist Tom Goldstein captures the magic of art making. From solitude, introspective to transformation and collaboration, “Call It Art” tells the story that every creative mind could relate. It talks about the passion and the rewards, a journey filled with surprises and personal growth, one quite unlike any others.

Like a dance between folk and jazz ballad, “Call It Art” is where Gurfil’s poetic lyricism meets the nostalgic warmth of acoustic guitar, piano and vocal. Nothing too dazzling but honest craftsmanship and melodies poured from the heart. “Call It Art” is in a way classic and old school, and in another, romantic. It melts your heart and sends warmth through your body, like a glass of the finest wine.

Gurfil’s lyricism is very special. There’s a balance of rawness and polished, artistic expression exist in there. In some lines, you could feel the emotions beating through the words, and in some, the artist simply articulates it so well that you want to give him an applause. It’s also worth pointing out how Gurfil manages to address different aspects of art making through few short verses.

The first verse sets a scene of a late night session, laying out the chords and see the emotions, demons, and angles coming through. The second verse moves into live action recording, where the singers and the instrumentalists work together, sewing a piece into epic work. The third verse takes listeners inward to a painful process of birth, breaking new ground. The process of tearing oneself apart, confronting the dark, touching the light, it’s intricate and personal. Then there’s the spiritual aspect and emotional aspect. Like an expedition, an exploration, where you discover and rediscover. One line that concludes it so perfectly, “people call it madness, but we call it art.”