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My Life Story On the Making of “I'm A God”

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How does "I'm A God" reflect your musical journey and growth as a band?

In some ways, it’s a good example of the hybrid nature in which we now work. It starts off entirely electronic and then finishes with Les Paul guitars, real bass and drums, and a string section.

Could you discuss the lyrical themes or messages conveyed in "I'm A God?”

The title is obviously provocative and the lyrics are meant to challenge our preconceptions of what a ‘god’ is. To so many people a god is still a divine comfort blanket, a concept for living a righteous life. To many others, it’s a footballer or a daytime TV celebrity.

I wondered how many complaints about blasphemy I would get on social media - I’ve had 1 so far. Which is an interesting exercise in itself. Obviously, it’s not (blasphemous) It’s a statement about our culture, by juxtaposing a real god next to a false idol it creates a collage of lyrical contrasts.

How does "I'm A God" fit into your overall artistic vision?

I’ve always loved ‘listing songs’ one of our best-known tunes is 12 Reasons Why I Love Her (1996) which is just a shopping list of love.
So in some ways, it’s very traditionally My Life Story.

What has been one of the most significant moments of your musical journey so far?

Recording Adele when she was just 11 years old ended up being significant when it wasn’t initially.

What do you enjoy most about performing live and connecting with your audience?

A sense of completeness. It’s the final act of all the hard work... writing, recording, and producing is the groundwork. Performing live is like going into labour!

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