REVIEW & PREMIERE: COLL “WHO’S THAT”
“When I made ‘Who’s That,’ I wanted to make sure you could feel the energy that I had in the studio. It's about not caring about people's opinions of you and owning who you are to the max because life's too short. Express yourself.” - COLL.
Only with love and understanding will we reach our full potential. “Who’s That” encourages you to let it go and express yourself. The song creates a safe environment where criticism and fear are cast away in COLL's goofiness and feel-good dance. “Who’s That” is heartwarming and empowering.
Photo credit: Bartosz Halicki
Playful and laid-back, “Who’s That” is nothing but fun and has good vibes. Following his natural rhythmic instinct, COLL expands and playfully experiments with vocal expressions, effortlessly showcasing his ability of advanced vocal techniques with grace.
Sometimes we can be too hard on ourselves, living in our and other’s expectations, maintaining the flawless image while trying to be perfect and right. Tension and stress climb up our showers, and fear silences our voices. Embrace your inner child and have fun; from one person to another, “Who’s That” spreads an important message about self-love.
From Zimbabwe to the UK, the Norwich-based artist first heard his calling in music when he was eight. Inspired by The Notorious B.I.G and Tupac -- the Godfathers of hip hop, COLL’s passion for music has led to two EPs and a handful of singles with steadily growing stream counts and views, and his own record label, True Music Records, striving to support and promote local talents.