Lonely Gimmick Releases “Roll Me Over”
"Roll Me Over" is the final single by "Lonely Gimmick" before the release of their first album/E.P "Stay At Home to Sleep In" at the beginning of next year.
Centred on the same girl as an earlier single (“Grumpy Days”) "Roll Me Over" reflects on the relationship’s aftermath. LG bares their soul right away, describing the beginning of the end with their opening lines. They place the blame completely on themselves whilst trying to soothe by saying "everything will be alright", "the night sky is full of stars". Despite the hurt inside LG, their sole concern is to not cause further pain to themselves or anyone.
This is the first track by Lonely Gimmick to start with vocals only: a bold move.
Lonely Gimmick is the alter ego of Max Pow, an anonymous multi-instrumentalist musical artist, although both these names are pseudonyms to hide the artist's real identity. Lonely Gimmick blends diverse genres from Hip-Hop to Techno, Lofi to Indie into a unique sound scape. Their work is self- recorded and produced, with the vast majority of the instruments featured on each track played by the artist. LG has been building up a following online since 2020 releasing singles such as "Blue Ticked Influencer" and "Grumpy Days". All the while winning praise from online music press outlets such as American Pancake, Iggy Magazine and featuring on BBC introducing.